The Jacksonville Dolphins are a Division I basketball program in the ASUN, competing out of Jacksonville with Nellie as the program's mascot since 1934. The program record reflects 0 national championships, 2 ASUN titles, and 2 NCAA tournament appearances. Jacksonville has played 28 games this season, finishing 19-9. The Dolphins' rotation leans on Priscilla Williams as the leading scorer, Tatum Brown creating offense. The Dolphins play home games on the Jacksonville campus. Jacksonville's most recent contest was a 58-116 loss in the Sacramento 2 - Game 8 on March 20, 2026. Since 1934, Jacksonville basketball has carried its mascot, Nellie and the fight song "JU Dolphin Fight Song" through every era of program history. When fans fuel a Dolphin athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
The Jacksonville Women's Basketball program proudly competes at the NCAA Division I level as a distinguished member of the ASUN Conference, strategically positioning itself within the competitive mid-major tier of collegiate basketball. This classification ensures that our athletes engage in a demanding schedule, featuring a dynamic mix of conference rivals and formidable non-conference adversaries. Such a rigorous environment not only cultivates elite athletic performance but also serves as a critical preparatory landscape for professional pursuits and postseason opportunities. As a cornerstone of the university’s athletic identity, the women's basketball program significantly enhances the institution's visibility while fostering robust community engagement through spirited competition and dedicated fan support. Our commitment extends beyond the court, emphasizing the development of well-rounded leaders who excel both athletically and academically, ensuring a holistic approach to student-athlete success.
Jacksonville Women's Basketball capitalizes on high-performance infrastructure designed to bolster athletic excellence and facilitate player growth. The program's home games are hosted at Swisher Gymnasium, an intimate venue with a seating capacity of approximately 1,360, which fosters a focused and electrifying atmosphere that significantly enhances both player performance and the overall fan experience. The hardwood surface is meticulously maintained to NCAA standards, providing optimal playing conditions throughout the year.
In addition to the arena, the program utilizes adjacent training facilities dedicated to strength and conditioning, skill development, and rehabilitation. These spaces are equipped with state-of-the-art weight rooms, advanced video analysis technology, and specialized training equipment tailored to basketball. This comprehensive approach allows for thorough athlete preparation, injury prevention, and performance optimization. Furthermore, dedicated academic support services provide tutoring and personalized time management resources, enabling student-athletes to adeptly balance the demanding nature of Division I competition with their academic responsibilities.
The marketability of the Jacksonville Women's Basketball program is significantly enhanced by consistent regional exposure through local television broadcasts and digital streaming platforms, which amplify the visibility of both athletes and the program. This program enjoys a passionate local fanbase, creating abundant opportunities for players to develop personal brands within the Jacksonville metropolitan area and beyond. Such an environment is particularly attractive to sponsors and regional businesses seeking brand alignment that resonates with a dedicated sports community.
For high-level recruits, Jacksonville presents an unparalleled platform to refine on-court skills while gaining substantial market exposure. The program’s competitive schedule, coupled with a consistent media presence, enhances player visibility, which is crucial for NIL (Name, Image, Likeness) opportunities. The supportive fan culture, along with the university’s unwavering commitment to athlete development—both academically and athletically—positions Jacksonville Women's Basketball as an enticing destination for student-athletes aiming to grow their personal brand and compete at a high level within a thriving mid-major program. The program’s strategic engagement with NIL ecosystems ensures that athletes can effectively translate their exposure into equity, leveraging their digital footprints for monetization strategies that align with their personal and professional goals.
