Kennesaw State fields a Division I basketball program in the CUSA, with the Owls representing the school across the modern era of college athletics. The Sturgis and Scrappy the Owl traditions have anchored the program since 1963. The program record reflects 0 national championships, 2 CUSA titles, and 2 NCAA tournament appearances. Kennesaw State has played 30 games this season, finishing 17-13. Kennesaw State fields a 27-athlete roster this season, with 0 verified on RallyFuel. The class distribution includes 8 freshmen, 5 sophomores, 5 juniors, and 6 seniors. The Owls play home games on the Kennesaw State campus. Kennesaw State most recently played in the West Regional - First Round - Game 6 on March 20, 2026, with the result a loss 64-73. Since 1963, Kennesaw State basketball has carried its mascots, Sturgis and Scrappy the Owl and the fight song "The KSU Fight Song" through every era of program history. When fans fuel an Owl athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
The Kennesaw State Men's Basketball program operates at the prestigious NCAA Division I level, representing the university in the ASUN Conference. This positioning not only establishes KSU as a formidable contender within the competitive mid-major landscape but also underscores the program's vital role as a cornerstone of the university's athletic identity. The commitment to fostering well-rounded leaders is evident as athletes navigate a demanding schedule that pits them against conference rivals steeped in rich basketball traditions. These challenges necessitate exceptional levels of skill, athleticism, and strategic execution, creating an environment that cultivates a culture of relentless improvement and aspirations for postseason success. Such a commitment to both competitive excellence and academic achievement reflects the university's overarching dedication to developing holistic student-athletes prepared for success on and off the court.
The Kennesaw State Men's Basketball program is supported by an advanced high-performance infrastructure designed to optimize both athletic and academic success. The KSU Convocation Center serves as a vibrant hub for competition and team activities, fostering an electrifying atmosphere that enhances player development and strengthens fan engagement. Comprehensive strength and conditioning resources are seamlessly integrated into the program, emphasizing injury prevention and sport-specific training regimens. Furthermore, the program's academic support services are meticulously tailored to address the unique challenges faced by student-athletes, ensuring they maintain a robust balance between rigorous training schedules and their educational commitments.
Kennesaw State Men's Basketball presents a robust platform for athletes aiming to cultivate their personal brands within an expanding sports market. The program's advantageous media exposure, derived from strategic local TV broadcasts and digital streaming partnerships, plays a pivotal role in elevating athlete profiles. As the fanbase continues to evolve, its passionate engagement creates authentic community connections, which in turn attract local sponsors and business partnerships. This rich environment is instrumental in fostering lucrative Name, Image, and Likeness (NIL) opportunities that are increasingly pivotal for recruits seeking to transform their athletic performance into tangible commercial value. Through a clear progression from high-level competition and state-of-the-art facilities to amplified media exposure, Kennesaw State Men's Basketball effectively enhances personal brand equity, facilitating diverse monetization strategies that leverage digital footprints. The program's trajectory and strategic market positioning render it an irresistible choice for prospective student-athletes focused on excelling in competitive play, personal growth, and brand development within a nurturing collegiate environment.
