The Oklahoma State Cowboys are a Division I track and field program in the Big 12. The Cowboys bring 53 athletes into the Big 12 competition this season. The Cowboys host home meets on the Oklahoma State campus. When fans fuel a Cowboy athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
Oklahoma State University (OSU) is a comprehensive public research institution located in Stillwater, Oklahoma. As a member of the Big 12 Conference, OSU competes at the highest level of NCAA Division I athletics. The university serves over 20,000 students and maintains a strong academic reputation, particularly in fields such as engineering, agriculture, and business. OSU's institutional scale and research activity provide a solid foundation for its athletic programs, emphasizing both academic and competitive excellence.
Oklahoma State's athletics program is anchored by its nickname, the Cowboys, reflecting a rugged and competitive identity. The university fields 16 varsity sports, with particular strength in wrestling, basketball, and football. Historically, OSU wrestling has been a national powerhouse, amassing multiple NCAA team championships and producing numerous Olympians and individual champions. The men's basketball program maintains consistent NCAA Tournament appearances and has a storied rivalry with the University of Oklahoma, especially in the annual Bedlam Series, which extends across multiple sports.
Oklahoma State possesses a robust donor ecosystem and an active alumni network that significantly enhance NIL potential for student-athletes. The university’s location in a mid-sized college town provides a strong regional market with loyal fan engagement but also presents opportunities to expand brand visibility through media rights within the Big 12 footprint. Boone Pickens Stadium and Gallagher-Iba Arena serve as premier facilities that support recruiting leverage and provide high-value platforms for NIL activities. The school’s commitment to facility upgrades and market expansion strengthens its position in capitalizing on student-athlete name, image, and likeness opportunities, directly impacting athlete marketability and future earnings potential.
