UMass Lowell fields a Division I basketball program in the America East, with the River Hawks representing the school across the modern era of college athletics. The Rowdy the Riverhawk tradition has anchored the program since 1894. UMass Lowell basketball has competed across the America East championship contention through multiple eras at the Division I level. UMass Lowell has played 28 games this season, finishing 11-17. UMass Lowell fields a 24-athlete roster this season, with 0 verified on RallyFuel. The class distribution includes 7 freshmen, 4 sophomores, 3 juniors, and 6 seniors. The River Hawks play home games on the UMass Lowell campus. UMass Lowell most recently posted a loss (69-91) on March 10, 2026. Since 1894, UMass Lowell basketball has carried its mascot, Rowdy the Riverhawk and the fight song "River Hawk Pride" through every era of program history. When fans fuel a River Hawk athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
The Umass Lowell Men's Basketball program operates at the esteemed NCAA Division I level, representing the university within the highly competitive America East Conference. This positioning within a mid-major landscape not only underscores the program's stature but also facilitates a rigorous competition schedule against institutions with comparable resources. Such a framework fosters not only athletic excellence but also cultivates essential leadership qualities among student-athletes. This dual commitment to academic and athletic rigor prepares well-rounded leaders, equipped to excel in diverse fields beyond the court.
As a cornerstone of the university’s athletic identity, the Men's Basketball program significantly enhances the institution's visibility on regional and national stages. The integration of high-performance infrastructure with a commitment to academic success ensures that athletes develop resilience, discipline, and tactical acumen—skills that are invaluable both in their sporting endeavors and future career paths. This environment is designed to produce not just athletes but holistic individuals ready to tackle the challenges of life after college.
Umass Lowell’s Men's Basketball program thrives within a modern and supportive infrastructure aimed at optimizing athlete development and enhancing game-day performance. The Tsongas Center serves as the program’s home venue, providing a professional atmosphere that is integral for both player growth and fan engagement. This facility is complemented by specialized training and conditioning centers that focus on strength, agility, and injury prevention, ensuring that athletes are physically and mentally prepared to meet the rigorous demands of Division I competition.
The opportunity to play basketball at Umass Lowell is characterized by significant potential for athlete exposure and personal brand development within a burgeoning mid-major market. The program enjoys robust regional media coverage, including streaming platforms and local television broadcasts, amplifying visibility for both players and the team. Additionally, the dedicated fanbase in the Merrimack Valley and the greater New England area fosters strong community engagement, creating invaluable sponsorship and partnership opportunities with local businesses and brands.
For recruits, the Umass Lowell Men's Basketball program provides a unique platform to enhance their NIL (Name, Image, and Likeness) potential. The combination of competitive play, community involvement, and a strategic location places student-athletes in a prime position to build meaningful connections with sponsors, effectively converting exposure into equity. This environment not only supports the cultivation of a personal brand that extends beyond the court but also encourages the monetization of digital footprints. The alignment of athletic prowess with audience demographics ensures that student-athletes can leverage their talents into broader commercial success, making Umass Lowell an attractive destination for high-level recruits seeking comprehensive support and development.
