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Heisman Trophy NIL Rankings 2022-2026 | Football NIL Deals | RallyFuel

Heisman NIL Power Rankings 2022 - 2026

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The definitive NIL-driven Heisman tracker combining performance, NIL visibility, and RallyFuel fan demand.

Updated April 9, 2026

Performance IndexNIL VisibilitySocial PowerFan Demand

What Are the Heisman NIL Power Rankings?

RallyFuel's Heisman NIL Power Rankings track the top college football players in the Heisman race. We combine performance with player visibility to create a comprehensive ranking.

35%

Performance

Stats, efficiency, team success

20%

NIL Visibility

Estimated value, brands, exposure

20%

Social Power

Followers, engagement, momentum

25%

Fan Demand

RallyFuel searches, views, fuels

Full Heisman NIL Leaderboard

2025

Fernando Mendoza

Hoosiers • QB

Fernando Mendoza

Hoosiers • QB

Score

Pass

3,535 YDS / 41 TD

Pass

3,535 YDS / 41 TD

Class

Junior

2024

Travis Hunter

Buffaloes • WR

Travis Hunter

Buffaloes • WR

Score

Rec

1,258 YDS / 15 TD

Rec

1,258 YDS / 15 TD

Class

Junior

2023

Jayden Daniels

Tigers • QB

Jayden Daniels

Tigers • QB

Score

Pass

3,812 YDS / 40 TD

Pass

3,812 YDS / 40 TD

Class

Senior

2022

Caleb Williams

Trojans • QB

Caleb Williams

Trojans • QB

Score

Pass

3,633 YDS / 30 TD

Pass

3,633 YDS / 30 TD

Class

Junior

Year
Athlete
School
Score
Season Stats
Class
2025Fernando Mendoza QBIndiana University Big TenRallyfuel NIL3,535 YDS / 41 TDPassJunior2024Travis Hunter WRUniversity of Colorado Big 12Rallyfuel NIL1,258 YDS / 15 TDRecJunior2023Jayden Daniels QBLouisiana State University SECRallyfuel NIL3,812 YDS / 40 TDPassSenior2022Caleb Williams QBUniversity of Southern California Big TenRallyfuel NIL3,633 YDS / 30 TDPassJunior

Frequently Asked Questions

RallyFuel combines performance (35%), estimated NIL value (20%), social media reach (20%), and in-platform fan demand (25%) into a single composite score from 0 to 100.

No. The NIL values shown are RallyFuel's internal estimates based on publicly available data, market benchmarks, and comparable deals.

During the season, the Heisman NIL leaderboard is updated weekly after each slate of games.

All NCAA Division I football players with active profiles on RallyFuel are eligible. Rankings focus on QB, RB, and WR positions historically favored in Heisman voting.

While our rankings correlate with Heisman voting trends, they incorporate NIL factors that official voters don't consider. Think of it as a parallel measure of player impact.