Founded in 1887, the Campbell Fighting Camels have represented Campbell in the CAA competition across more than 139 seasons of Division I basketball, carrying its mascots, Gaylord and Gladys into every contest. Campbell has claimed 2 CAA championships across program history. The Fighting Camels have reached the NCAA tournament 1 time. Campbell most recently lost 50-55 on March 13, 2026 at Washington, DC. The Fighting Camels sit at 13-10 on the year. Campbell fields a 20-athlete roster this season, with 0 verified on RallyFuel. The class distribution includes 9 freshmen, 0 sophomores, 5 juniors, and 6 seniors. The Fighting Camels play home games on the Campbell campus. Campbell's most recent contest finished as a 50-55 loss on March 13, 2026. Since 1887, Campbell basketball has carried its mascots, Gaylord and Gladys and the fight song "Campbell University Fight Song" through every era of program history. When fans fuel a Fighting Camel athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
The Campbell Women's Basketball program operates at the NCAA Division I level, representing the university in the prestigious Big South Conference. As a cornerstone of Campbell University's athletic identity, this program is not merely about competition; it embodies the university's commitment to fostering well-rounded leaders who excel in both rigorous athletic environments and academic pursuits. The program consistently engages in high-level competition, which not only hones athletes' skills but also cultivates strategic thinking and resilience—essential attributes for life beyond the court.
The infrastructure supporting Campbell Women's Basketball is meticulously designed to nurture both athletic excellence and overall player development. The primary venue, Gore Arena, provides an intimate yet vibrant atmosphere with a seating capacity of approximately 3,300, fostering a strong connection between players and a passionate fanbase. This facility is complemented by state-of-the-art training complexes that include advanced strength and conditioning centers, dedicated sports medicine facilities, and cutting-edge technology for skill refinement and video analysis. Such comprehensive resources ensure that athletes receive year-round, tailored support that addresses their physical, mental, and academic needs.
Campbell Women's Basketball represents a significant opportunity within the NIL (Name, Image, Likeness) landscape, driven by a comprehensive understanding of audience demographics and market authority. The program benefits from substantial media exposure through local broadcasts of Big South Conference games and accessible streaming platforms, which amplify visibility for its athletes. The enthusiastic fanbase in Buies Creek and surrounding areas contributes to a dynamic game-day atmosphere, further enhancing player exposure and engagement with local communities.
Through strategic partnerships with regional sponsors and businesses, student-athletes are afforded unique opportunities for brand alignment, enabling them to engage in impactful brand-building activities that complement their athletic performances. For recruits, Campbell offers a distinctive platform for personal brand development within a highly competitive collegiate environment. The program's commitment to maximizing visibility, coupled with its robust infrastructure and innovative coaching strategies, positions Campbell Women's Basketball as an attractive destination for athletes seeking to elevate their profiles athletically and commercially. This strategic alignment of high-performance infrastructure and NIL monetization strategies creates a compelling value proposition for both recruits and NIL collectives, emphasizing the conversion of exposure into tangible equity.
