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The Dukes represent James Madison in the American. The program is anchored by Duke Dog. The Dukes bring 27 swimmers into the American competition this season. James Madison swimming is tracking toward the current meet schedule as the season unfolds. James Madison enters 2026 with 27 athletes on the roster. 1 is verified on RallyFuel. The Dukes host home meets on the James Madison campus. The Dukes' meet schedule will be updated as results are posted. Duke Dog anchors James Madison swimming identity, with "JMU Fight Song" as the program's fight song. When fans fuel a Duke athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
James Madison University competes in NCAA Division I as a member of the Sun Belt Conference, which it joined in 2022 after decades in the Colonial Athletic Association. The public university is in Harrisonburg, Virginia, and fields 18 varsity teams. Most of its programs moved up to Division I for the 1976-77 season, and football now plays at the FBS level.
The school lists four NCAA Division I national team titles: field hockey in 1994, football in 2004 and 2016 at the FCS level, and women's lacrosse in 2018. The lacrosse final was a win over Boston College. JMU also won a national archery championship in 2007, the sport's final varsity season at the school.
The 2025 football team went 12-2 and 8-0 in league play, beat Troy 31-14 in the Sun Belt title game and earned the conference's first College Football Playoff berth, losing 51-34 at Oregon. Men's basketball won the 2024 Sun Belt tournament for its first NCAA bid since 2013, then beat Wisconsin 72-61 in the first round.
According to the school, at least nine former Dukes had qualified for the Olympics as of 2021, in archery, track and field, field hockey, women's soccer, swimming and basketball. Archer Jacob Wukie won team silver for the United States at London 2012 and placed ninth individually at Tokyo 2020. Jazmon Gwathmey and Jackie Benitez played women's basketball for Puerto Rico at Tokyo 2020.
Football plays on Zane Showker Field at Bridgeforth Stadium, which opened in 1975 and has held 24,877 since a 2011 expansion. Basketball moved to the 8,500-seat Atlantic Union Bank Center, while volleyball plays in the older Convocation Center. Soccer and lacrosse use Sentara Park, and baseball and softball share Veterans Memorial Park.
The main rivalry is with Old Dominion. The Royal Rivalry was announced in 2022 and includes an all-sports trophy. Game days feature the Marching Royal Dukes and the JMU Pep Band, and the department also runs a Dukes Do Better sportsmanship program.