The Scarlet Knights represent Rutgers in the Big Ten. Rutgers lacrosse has competed across the Big Ten championship contention through multiple eras at the Division I level. Rutgers has played 9 games this season, finishing 3-6. Among verified Scarlet Knights on RallyFuel, the most-fueled athletes include Justin Lawler. The Scarlet Knights play home games on the Rutgers campus. Rutgers most recently posted a loss (8-16) on April 18, 2026. The Scarlet Knights are anchored in a long Rutgers athletic tradition. When fans fuel a Scarlet Knight athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
Rutgers University, located in New Brunswick, New Jersey, competes in the Big Ten Conference, a Power Five league known for high-caliber collegiate athletics. As one of the nation’s oldest public research universities, Rutgers ranks among top-tier academic institutions with extensive programs across multiple disciplines. The university’s scale, with an enrollment exceeding 50,000 students and a robust research portfolio, provides a substantial foundation for its athletic endeavors. Rutgers’ academic prestige supports recruitment efforts by offering a balanced combination of educational opportunity and athletic competition.
Rutgers fields a comprehensive athletics program anchored by its football and men’s basketball teams, both of which have experienced periods of competitive prominence within the Big Ten and nationally. Historically, the Scarlet Knights maintain key rivalries with nearby programs such as Princeton and Penn State, intensifying regional interest and fan engagement. Football, despite recent rebuilding phases, benefits from significant investment aimed at elevating performance within one of the nation’s strongest conferences. The men's basketball program has demonstrated upward trajectory with NCAA Tournament appearances that have bolstered the school’s profile in the sport.
Rutgers’ student-athlete ROI is strengthened by a well-established donor ecosystem and a growing alumni network concentrated within the New York metropolitan area, one of the largest sports markets in the United States. This proximity enhances brand visibility and recruiting leverage, allowing Rutgers to capitalize on NIL opportunities that extend beyond campus. The university’s athletic facilities, notably SHI Stadium and Jersey Mike’s Arena, serve as significant assets in media rights negotiations and fan engagement strategies. These venues provide scalable platforms for local business partnerships and national exposure, further enhancing NIL value for current athletes.
The combination of a robust donor base, strategic geographic location, and competitive athletic infrastructure positions Rutgers to strengthen its media rights portfolio and boost recruiting leverage. This integrated market approach supports sustainable growth in NIL earnings, solidifying Rutgers’ place as a competitive force in the evolving NCAA ecosystem.
