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Where fans fuel champions.
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The Baylor Bears are an FBS football program in the Big 12. The program was founded in 1845 and is identified by their mascots, Bruiser and Marigold. Baylor has played 12 games in 2025, finishing 5-7. The 2025 Bears roster carries 132 athletes across all positions. Leading the team statistically are Sawyer Robertson (3,681 passing yards, 31 TDs), Caden Knighten (469 rushing yards). The Bears play home games on the Baylor campus. Baylor most recently played their opponent on November 29, 2025, with the result a loss 24-31. When fans fuel a Bear athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
The Football Program at Baylor University competes at the highest level of collegiate athletics within the NCAA Division I Football Bowl Subdivision (FBS). As a member of the Big 12 Conference, Baylor football consistently faces elite competition from some of the nation’s most prominent programs. This positioning places the program in a highly competitive environment, demanding peak performance from student-athletes both on and off the field. Within the university’s athletic ecosystem, football represents a flagship sport, driving significant attention, resources, and institutional support. The program’s competitive stature is marked by rigorous game schedules, nationally recognized opponents, and a commitment to maintaining relevance in one of college football’s premier conferences.
Baylor’s Football Program benefits from state-of-the-art infrastructure designed to foster athletic development and competitive success. The home venue, McLane Stadium, is a modern facility with a seating capacity of approximately 45,000, featuring a high-quality natural grass playing surface that enhances game-day performance and athlete safety. The stadium’s design encourages an intense and immersive atmosphere that energizes both players and fans, contributing to a formidable home-field advantage.
Beyond game day, the program’s comprehensive training environment supports year-round athlete development. The football complex includes cutting-edge strength and conditioning centers equipped with advanced performance technology, recovery tools, and nutrition resources. These facilities enable tailored training regimens focused on maximizing athlete potential and minimizing injury risk.
Baylor Football holds significant commercial and branding value, both regionally and nationally. The program benefits from extensive media exposure through Big 12 TV contracts and digital streaming platforms, granting athletes visibility on major sports networks and online channels. This exposure amplifies the program’s appeal for recruits seeking to elevate their personal brand and NIL (Name, Image, Likeness) opportunities.
The dedicated and passionate fanbase in the Waco area and beyond creates a vibrant market for sponsorships and endorsements. Local and regional businesses actively engage with Baylor football through partnerships, creating a robust ecosystem for athlete NIL deals. The program’s visibility and competitive schedule attract corporate interest, providing players with multiple avenues for brand development and financial growth.
For recruits, Baylor offers a platform where athletic performance translates directly into marketability. The combination of high-level competition, modern facilities, and a supportive fan and business community makes the Football Program an attractive destination for those aiming to maximize both their athletic and commercial potential.
