Queens: Profile & Institutional Overview

Queens University of Charlotte is located in Charlotte, North Carolina, competing primarily in the NCAA Division I ASUN Conference. Established as a private institution with a strong academic reputation, Queens serves approximately 2,500 students, balancing rigorous liberal arts education with professional and graduate programs. The university’s mid-size scale and robust academic framework provide a stable foundation for developing competitive intercollegiate athletics while maintaining institutional integrity and student-athlete academic success.

Queens Royals: Building Competitive Momentum in Division I

The Queens Royals transitioned to NCAA Division I in recent years, marking a strategic move to elevate the athletic program's visibility and competitiveness. The program fields multiple teams, including men’s and women’s basketball, soccer, and volleyball, emphasizing growth and recruitment to establish a foothold in the ASUN Conference. Queens holds a history of success at the Division II level, with ongoing efforts to translate that legacy into Division I achievements. The Royals maintain regional rivalries with nearby institutions, fostering competitive environments that drive program development and fan engagement.

• Multiple Conference Championships at NCAA Division II prior to reclassification
• Notable alumni advancing to professional leagues in basketball and soccer
• Recent NCAA Tournament appearances in Division II basketball
• Strong rivalry matchups with Belmont Abbey College and Catawba College

Leveraging NIL and Market Potential in a Growing Athletic Market

Queens University’s athlete Name, Image, and Likeness (NIL) opportunities are supported by a dedicated donor ecosystem and a loyal alumni base concentrated in the economically expanding Charlotte metropolitan area. The university’s proximity to a major urban center enhances brand visibility and media rights potential, contributing to stronger recruiting leverage. The Queens Sports Complex and other upgraded athletic facilities serve as key assets for both performance and marketability, offering student-athletes environments that maximize ROI through exposure and competitive success. The institution’s strategic positioning in a dynamic sports market supports sustainable NIL partnerships and long-term program growth.