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The Big 12 Conference is the newest Power Four conference, founded in 1994 by merging all eight members of the former Big Eight with four schools from the Southwest Conference. Teams began conference play in 1996. The conference has expanded rapidly: BYU, Cincinnati, Houston and UCF joined in 2023-24, followed by Arizona, Arizona State, Colorado and Utah in 2024-25, bringing the Big 12 to 16 members across 10 states and four time zones. Those 16 members are Arizona, Arizona State, Baylor, BYU, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, UCF, Utah and West Virginia. The conference sponsors 25 sports — 10 for men and 15 for women — and has produced 92 NCAA team national championships, failing to win at least one title in only two seasons of its existence. The most recent champion was Oklahoma State men's cross country in 2025. Kansas has dominated Big 12 basketball, winning or sharing the regular-season title 20 times in 25 conference seasons, including 13 straight from 2004-05 through 2016-17. In football, Texas Tech won the 2025 Big 12 Championship Game 34-7 over BYU — the Red Raiders' first conference title. Five schools have reached the CFP: Oklahoma (four times), TCU, Texas, Arizona State and Texas Tech. The Big 12's media deal — a 2022 renewal with ESPN and Fox Sports worth approximately $380 million annually — yields about $31.7 million per school, among the highest payouts in college sports. In July 2025, the conference signed a $100 million, three-year NIL partnership with PayPal, designating it the official payment platform for Big 12 student-athletes. Under House v. NCAA, schools can distribute up to $20.5 million annually directly to athletes.
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The Big 12 Conference is the newest Power Four conference, founded in 1994 by merging all eight members of the former Big Eight with four schools from the Southwest Conference. Teams began conference play in 1996. The conference has expanded rapidly: BYU, Cincinnati, Houston and UCF joined in 2023-24, followed by Arizona, Arizona State, Colorado and Utah in 2024-25, bringing the Big 12 to 16 members across 10 states and four time zones. Those 16 members are Arizona, Arizona State, Baylor, BYU, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, UCF, Utah and West Virginia. The conference sponsors 25 sports — 10 for men and 15 for women — and has produced 92 NCAA team national championships, failing to win at least one title in only two seasons of its existence. The most recent champion was Oklahoma State men's cross country in 2025. Kansas has dominated Big 12 basketball, winning or sharing the regular-season title 20 times in 25 conference seasons, including 13 straight from 2004-05 through 2016-17. In football, Texas Tech won the 2025 Big 12 Championship Game 34-7 over BYU — the Red Raiders' first conference title. Five schools have reached the CFP: Oklahoma (four times), TCU, Texas, Arizona State and Texas Tech. The Big 12's media deal — a 2022 renewal with ESPN and Fox Sports worth approximately $380 million annually — yields about $31.7 million per school, among the highest payouts in college sports. In July 2025, the conference signed a $100 million, three-year NIL partnership with PayPal, designating it the official payment platform for Big 12 student-athletes. Under House v. NCAA, schools can distribute up to $20.5 million annually directly to athletes.
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The Big 12 swimming and diving competition is a vibrant showcase of talent, featuring 16 member institutions that compete fiercely throughout the season. With a focus on both individual and team events, the conference structure allows for a rich competitive environment where athletes can excel and teams can collaborate for success.
Typically, the season is structured around a series of dual meets and invitationals that lead up to the conference championships. Each member school schedules their swimming and diving events to create opportunities for head-to-head matchups, allowing teams to gauge their performance against conference rivals. These competitions not only foster rivalries but also contribute to the overall standings within the Big 12 swimming and diving landscape.
The Big 12 swimming and diving season culminates in the conference championships, which serve as the pinnacle event for teams and individual athletes alike. The championship format includes a series of events across different strokes and diving disciplines, with points awarded based on performance. Teams accumulate points throughout the season, and the results from the championship meet determine the overall conference standings.
As teams prepare for the championships, they focus on improving their times and techniques in various swimming events, from freestyle to butterfly, while divers hone their skills on the boards. The competition format encourages not just individual prowess but also teamwork, with relay events playing a crucial role in the scoring system. This emphasis on both individual and team success makes the Big 12 swimming and diving season particularly dynamic.
The Big 12 swimming and diving competition plays an essential role in the athletic landscape of the conference. With a commitment to excellence and a focus on both personal achievement and team success, the season is an exciting journey that culminates in the thrill of championship competition.